Located at the central axis of Beijing City, Qianmen Street is a well-known pedestrian street in Beijing. It goes from Zhengyangmen Embrasured Watchtower in the north and stretches to Tiantan (Temple of Heaven) Road in the south, which connects with Tianqiao South Street. It is composed with buildings whose styles resemble the late Qing Dynasty (1644 --- 1911). During the Qing Dynasty, Quanjude Peking Roast Duck-Since 1864, Bianyifang Roast Duck Restaurant, Ruifuxiang Silk-Since 1862, Tongrentang Chinese Medicine-Since 1669 and other brand shops opened outlets here, and a century-old cultural circle has emerged as a result. And there were also many craftsman workshops, warehouses and theatres in the Hutongs nearby.
After more than one years renovation, many international brands, such as H&M, Haagen-Dazs, Sephora, ZARA, Qggle, COSTS CAFé, and SK Jewelry also open outlets here.